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MullenLowe MENA sets a new Guinness World Record with Unilever

MullenLowe MENA and Unilever’s OMO and Comfort, have created a new world record of 295,122 items of clothing collected, with their ‘Share A Touch Of Love’ campaign. This year’s accomplishment eclipsed their previous records and earned them their third Guinness World Record in three consecutive years. The collection drive that started at the beginning of…

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Abandoned Lives

MULLENLOWE DUBAI SCOOPS A HOST OF AWARDS AT THE 2016 DUBAI LYNX FESTIVAL. In collaboration with 38smiles, a UAE based cat & dog adoption centre – the recent ‘Abandoned Lives’ campaign touched on two unique local insights. The first tapped into the large amount of abandoned cars in the UAE. MullenLowe used this insight as…

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GUNN REPORT 2015 RESULTS

We rank no. 8 in this year’s Gunn Report The Gunn Report for 2015 has been released and we’re proud to have landed three top three spots. The Gunn Report indexes the overall performance of the advertising industry based on the results of 45 global, regional and national award competitions. Here are our network’s highlights from…

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MullenLowe MENA formed following merger

Advertising agency Lowe MENA has become MullenLowe MENA following the merger of Mullen in the United States with global creative network Lowe and Partners. The Interpublic-owned agency’s new brand identity has been created to reflect the positioning of MullenLowe Group as a global creative boutique with a challenger approach delivered through a hyper-bundled operating model. Alex Leikikh, Global CEO of MullenLowe Group, said: “The creation of MullenLowe Group has given us…

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Stay calm, it’s just digital and we’re talking about it through print

Separating digital from the core agency that handles a company’s brand strategy and its creative communication is a crime, writes Mounir Harfouche. Digital, what a term. It changed the world, created panic, caused debate after debate and shifted approaches. It embarrassed people, but also created icons. It empowered and influenced it led to so many…

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Can Your Lions. Help Feed Nepal With Us

MULLEN LOWE GROUP CHALLENGES GLOBAL CREATIVE COMMUNITY TO “CAN YOUR LIONS” TO HELP WITH HUNGER-RELIEF EFFORTS IN EARTHQUAKE-RAVAGED NEPAL Global Creative Agency Network Pledges to Donate the Monetary Replacement Value of Its Cannes Lions Statues to Nepal Earthquake Response Through a program called “Can Your Lions,” MullenLowe Group is pledging to donate the monetary replacement…

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Announcing The New MullenLowe Group

Move Aligns Leading U.S. Agency and Global Creative Network with Common Cultures in Service of Clients Across World’s Most Dynamic Markets Interpublic Group (NYSE: IPG) announced today that Mullen and Lowe and Partners will join to form MullenLowe Group, a creatively-driven global agency network with a strong, shared entrepreneurial heritage and challenger mentality. MullenLowe Group…

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OMO and Comfort break the Guinness World Record for the largest collection of clothes for...

OMO and Comfort, Unilever’s leading fabric cleaning and fabric conditioning brands, set the Guinness World Record for the largest collection of clothes for donations through their ‘Share A Touch Of Love This Ramadan’ campaign in UAE in partnership with Emirates Red Crescent. Over 146,000 clothes were collected, washed with OMO and Comfort and donated to…