Abandoned Lives Posted on


MULLENLOWE DUBAI SCOOPS A HOST OF AWARDS AT THE 2016 DUBAI LYNX FESTIVAL.

In collaboration with 38smiles, a UAE based cat & dog adoption centre – the recent ‘Abandoned Lives’ campaign touched on two unique local insights. The first tapped into the large amount of abandoned cars in the UAE. MullenLowe used this insight as a springboard to highlight the large number of abandoned pets in the Emirates.

In addition to sparking a large non paid media outcome, the campaign brought

5 coveted Lynx awards to the agency including 2 Gold, 2 Silver and 1 Bronze in a broad range of categories such as Best Use of Ambient Media, Best Low Budget Campaign, Best Use of Audio Platforms, and Public Awareness.