Khaled Farid Regional General Manager Client Services

Khaled Farid

Khaled was born in KSA where he spent his childhood with his parents and older brother. At the age of 11 he moved back to the great city of Cairo where he spent most of his teens. At the young age of 16 he embarked on his first true life experience when he moved alone to Kent Ohio in the United States to finish his high school. After a couple of years in the US he received his high school diploma and decided to move back to Cairo where he attended the American University in Cairo (AUC) majoring in Economics.

During his years in the United States he developed a passion for 2 things that will play a major role in shaping his career; American sports and advertising. In comparison to Egypt, a market that depended on jingle advertising, the United States at the time was a much more developed market and advertising scene, and this is when Khaled started to realize that there is so much that could be done to the advertising industry in the ME region.

In his last semester in AUC Khaled started his job hunting process with one simple objective in mind; to work in advertising. Before his graduation he was working full time as an account executive in a new company in Egypt at the time called Leo Burnett and that’s where the journey started. Later he joined BBDO in Cairo working on the Pepsi Cola Account for 3 years before he was headhunted by the new startup agency in Cairo at the time, Fortune PromoSeven. Khaled’s career with FP7 lasted for around 10 years heading the Coca-Cola business in Egypt and later moving to head it in the ME Region out of the Dubai office. During the time he spent working on the Coca-Cola Account he managed to contribute to translating Coke’s global strategy to locally relevant communication and content that positively impacted the brand’s KPI’s and  helped shape today’s Coke “Happiness” platform.

He also accumulated experience in media and content through his work in the leading broadcast Group in the region, MBC Group where he headed the marketing of the first locally focused channel within the group, MBC Masr. Today MBC Masr is among the leading channels in the Egyptian market. Following his involvement and contribution to MBC Masr he overtook the responsibility of heading the marketing team for MBC4 one of the leading Pan Arab channels in the region directed towards the Saudi audience with special focus on female audience.

Khaled is the proud father of 5 years old twin boys Youssef and Seif, if he is not working you will find him bonding with them, whether through doing outdoors activities like biking and swimming or even indoors activities like arts and crafts. His objective is to become their best fried and he is working hard for it.

When Khaled decided to join LOWE in August 2014 he did it to go back to his passion, advertising.

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