Born in Beirut amidst a theatre of war, French educated, and a High Studies Advertising graduate of ALBA (Academie Libanaise Des Beaux Arts), Mounir started his advertising career during his first year of university at the ripe old age of nineteen at BBDO, Beirut.
Six months later, he became an in-house agency of one for a local furniture store while he continued his studies. Not impressed, he quit that job and took on a new challenge at Saatchi & Saatchi, Beirut, and started work on some P&G brands.
He completed four years with them while completing his degree. Then, he was transferred to Saatchi, Dubai, where he expanded his brand portfolio to include Mashreq Bank, Visa, and some more P&G brands.
Mounir was later lured to a senior creative position at Grey Worldwide, where he was promoted three times to become the Regional Creative Director responsible for brands like Visa, Audi, Nokia, GSK, Jotun, Bridgestone, the Asian Games and various other multinational and region clients.
Mounir finally found his calling when he accepted his latest challenge – as Managing Director and Regional Creative Director for LOWE MENA in January, 2007. He has since moved up to the position of CEO.