
We’re thanking our lucky Stars today
Awards
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We are thrilled to announce that Mis[s]Diagnosed has won Bronze at the Cannes Lions!
Mis[s]diagnosed for Organon picks up a Bronze in Pharma Lion in the ‘Disease Awareness & Understanding: Direct to Patient or Healthcare Professional’ category.
Gender inequality has created a worrying lack of awareness about women’s cardiovascular health in the Gulf region – so we sent one Arabic woman, AKA ‘Mis[s]diagnosed’, to fix it and raise awareness of the lesser known signs of women’s heart attacks and expose the medical gender data gap.
Cardiovascular disease is the No. 1 killer of women (causing 1 in 3 deaths each year), and it kills five times more women than breast cancer. Plus the early warning signs of heart attacks are being missed in 78% of women. When we think of heart attacks, we think of the traditional symptoms: chest pain, shortness of breath, sweating. However, women can experience heart attacks through a variety of other symptoms that can be misdiagnosed, such as jaw pain, lightheadedness, heartburn, indigestion, upper back pain and shoulder pain.
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