Mis[s]diagnosed for Organon picks up a Bronze in Pharma Lion in the ‘Disease Awareness & Understanding: Direct to Patient or Healthcare Professional’ category.

Gender inequality has created a worrying lack of awareness about women’s cardiovascular health in the Gulf region – so we sent one Arabic woman, AKA ‘Mis[s]diagnosed’, to fix it and raise awareness of the lesser known signs of women’s heart attacks and expose the medical gender data gap.

Cardiovascular disease is the No. 1 killer of women (causing 1 in 3 deaths each year), and it kills five times more women than breast cancer. Plus the early warning signs of heart attacks are being missed in 78% of women. When we think of heart attacks, we think of the traditional symptoms: chest pain, shortness of breath, sweating. However, women can experience heart attacks through a variety of other symptoms that can be misdiagnosed, such as jaw pain, lightheadedness, heartburn, indigestion, upper back pain and shoulder pain.