Our CCO Paul Banham talks to Dan Dawson and Hugh Todd for Episode 70. Can you project the two moons from Mars into the night sky of Earth? Can you sell over 1,000,000 lights in the world’s tallest building for charity? Can you build an underwater mobile phone store to sell a waterproof phone?
These are just some of the questions answered by MullenLowe MENA CCO Paul Banham on episode #70, where we take a deep dive into life as a creative in Dubai.
We caught up Paul on a flying visit to London, sat him down with tea, flapjacks and a microphone and off we went. It was fascinating hearing about life and all things outdoors in the Middle East.
Everything is different. The weather. The budgets. The ambition. But the one thing that thankfully stays the same is the desire for ideas. And when those ideas happen, they’re big. As in 400 ft tall cranes in the desert big. And big award-winners, too, with the previously mentioned campaigns picking up Cannes Lions galore.