Madhushan isn’t just a digital strategist—he’s a force in the industry, shaping the way brands connect, engage, and thrive in the digital-first world. With over 12 years of experience, his journey has been a masterclass in blending marketing, technology, and advertising to drive real impact.

As the Head of Digital at Mullenlowe MENA in Dubai, Madhushan has been at the helm of transformative digital strategies for some of the region’s most influential brands, such Majid Al Futtaim and Dubai Holding and several more. His leadership has redefined social and digital excellence, spearheading performance-driven campaigns that fuse creativity with data, ensuring brands stay ahead in an ever-evolving landscape.

But his influence extends far beyond the Middle East. Madhushan has been a driving force behind Martech expansion, launching Ogilvy’s Martech operations in the Maldives, Bangladesh, and Sri Lanka—pioneering digital innovation in emerging markets. His tenure at BBDO Proximity in 2015 saw him leading digital excellence, solidifying his reputation as a key player in the industry.

From global powerhouses like Nestlé, Coca-Cola, and Mercedes-Benz to luxury giants such as Taj Hotels and financial leaders like Citi Bank and Pearson, Madhushan has shaped digital narratives for some of the world’s most recognizable brands. His expertise spans across industries—automotive, FMCG, finance, real estate, and leisure—where he consistently delivers bold, cutting-edge digital solutions that not only engage but also convert.

A trusted name in the digital ecosystem, Madhushan has built strong partnerships with industry-leading platforms, ensuring seamless execution of social and digital projects. As a member of the agency’s leadership team, he plays a pivotal role in aligning strategy across performance, media, data, and PR, ensuring that innovation isn’t just a buzzword—it’s the foundation of every campaign he leads.

At the intersection of creativity and data, Madhushan continues to push the boundaries of digital marketing, shaping the future of social and redefining how brands win in the digital age.