Having studied Business Management with a focus on Marketing, Amit developed a keen sense for strategic insights that helped him grow quickly in India’s biggest advertising agencies. He was the youngest creative to be featured in India’s Best Advertising Annual in 2000. Shortly thereafter, he moved to Dubai in 2003.
Working across different categories and disciplines has helped him to create distinctive campaigns for big brands – Tata Housing, BurJuman, Batelco, MasterCard, Land Rover, Bridgestone, Daman Health Insurance, Harvey Nichols, Mashreq and Ford – to name a few.
With nearly two decades of experience, he has won several international and local awards. But nothing gives him more joy than doing work that gets recognized on the street.
Amit believes that integrated ideas come from a truly integrated approach – to create opportunities and invent new media across any possible communication space.
He strives to create experience platforms that can help his team members learn, unlearn and reinvent exciting possibilities.
When he’s not writing for brands, he’s writing for his first book of short stories.
Amit will be one of your brand’s avid storytellers.