Fatin is a Lebanese planner with Saudi instinct, since having spent a majority of her life and career in Jeddah. Fatin is one of a handful of people to start their careers with strategy as the starting point, after graduating from the American University of Beirut with a degree in Business Marketing and a minor in psychology.
A cultural expert on the Saudi market with a career spanning over 11 years, Fatin has conducted countless in-depth consumer research studies, ethnography studies and shopper analysis studies while working based out of Jeddah for global agency Memac Ogilvy.
Fatin’s wealth of experience was gained working across a multitude of industries, spearheading strategy efforts on international accounts such as IKEA, Kimberly Clark, Bupa and Johnson controls, and local accounts including Almarai, NCB, Sunbulah and Nahdi.
In 2018, Fatin decided to bring her Saudi expertise to Dubai and Joined MullenLowe in 2019 as Strategy Director.
Fatin can be described as the agency’s own fitness guru, qualified health coach and soon-to-be fitness trainer. Her passion has also influenced others around her to adopt healthier habits. You can find Fatin at her standing desk with an extra-large water bottle and healthy homemade snacks.