Matt’s role as Managing Director at Mullen Lowe is to lead the change in consumer behaviour through ideas, creativity, content amplification and the use of marketing communications across all channels ensuring that MullenLowe has a truly integrated approach to all its clients across the Middle East and North Africa region.
Matt has been involved in marketing since 1990. Unlike most specialists, he has an eclectic portfolio of digital skillsets, understanding every facet of marketing from technology, creativity, innovation, strategy, planning, project management, new business and managing client relationships.
Matt is focused on building senior marketing thought-leadership relationships across the globe, with a modern approach towards building integrated strategy, social and content integration and optimisation.
He has completed global digital & social programs for many of the worlds leading brands including; ABinBEV, Barclays, Bridgestone, Unilever, Bentley, Dominos, Hewlett Packard, Phillips, JCB and many others.
Matt has worked in many locations for some of the leading digital and integrated agencies around the globe, from New York to Brussels, Berlin to Singapore, Helsinki to Toronto.
As a result, he understands the cultural nuances of digital channels and consumer behaviours across the globe and how it changes day by day. More recently, as part of Mccann Worldgroup, Matt was a part of the digital global McCann strategic taskforce helping to develop and head up a new digital and social strategy offering for the McCann and MCN worldwide agencies, reshaping the role that strategic practices should play within a modern integrated agency.
Matt is now in the Middle East, bringing his extensive experience to MullenLowe Mena and the MCN Group.
An industry speaker at various digital events around the globe, Matt’s not afraid to speak his mind, maybe it’s because of his early northern years as a budding child actor at the famous Oldham Theatre Workshop!
He also has a passion for golf, snowboarding, dance festivals and having the second most travelled dog in the world.