Matt’s role at MullenLowe is to lead change in consumer behaviour through ideas, creativity, content amplification and the use of digital across all channels ensuring that MullenLowe has a truly integrated approach to all its clients across the Middle East and North Africa region.
Matt has been involved in digital marketing since 1996. Unlike most digital specialists, he has an eclectic portfolio of digital skillsets understanding every facet of digital marketing from technology, creativity, innovation, strategy, planning, project management, new business and managing client relationships.
Matt is focused on building senior digital thought-leadership relationships across the globe with all of our clients, with a modern approach to building integrated digital strategy, social and content integration and optimisation.
He has completed global digital & social programmes for many of the worlds leading brands including; ABinBEV, Barclays, Bridgestone, Unilever, Bentley, Dominos, Hewlett Packard, Phillips, JCB and many others.
Matt has worked in many locations for some of the leading digital and integrated agencies around the globe, from New York to Brussels, Berlin to Singapore, Helsinki to Toronto. As a result, he understands the cultural nuances of digital channels and consumer behaviours across the globe and how it changes day to day. More recently as part of Mccann Worldgroup, Matt was a part of the digital global McCann strategic taskforce helping to develop and head up a new digital and social strategy offering for the McCann and MCN worldwide agencies, reshaping the role that strategic practices should play within a modern integrated agency.
Matt is now in the Middle East bringing his extensive experience to MullenLowe MENA and the MCN Group.
An industry speaker at various digital events around the globe, Matt’s not afraid to speak his mind, maybe it’s because from his early northern years he was a budding child actor at the famous Oldham Theatre Workshop!