Matt Butterworth has worked in the advertising and marketing communications industry for over 25 years, working across Europe, Asia, America, the Middle East, and North Africa over the last six years.
As Regional Managing Director, Matt leads a team of over 80 creative and strategic professionals working with First Abu Dhabi Bank, Mubadala, Rani, DTCM, and Majid Al Futtaim.
In recent times, Matt worked for McCann Worldgroup as a digital global strategy lead, producing a series of online and offline strategic tools, creating consistency for international brands such as Coca-Cola, Master Card, and Nespresso. These tools he then brought to the region to enhance the strategic capabilities of MullenLowe to create a strategic legacy for its clients.
Matt had always had creativity in his heart. He studied as a typographer and graphic designer and worked his way up in the creative field before becoming head of creative at the UK’s first digital agency. As the years passed, he increasingly spent his time working more as a creative consultant for global brands and, as such, ended up moving into the strategic transformation space and has been there ever since.
At heart, Matt is a passionate, proactive, and inspirational strategic creative who happens to extend his experience with extensive business, managerial, and operational skillsets,
He is an industry speaker at events such as Ad tech, Imedia Summit, MIP, Dubai Lynx, BIMA, and Show-co-motion, discussing topical issues such as social media, online creative, and brand & marketing transformation. He was also a judge at WARC Awards, D&AD, Dubai Lynx, BIMA, and Ad Tech.
Matt is a proud husband to Janice and father of two children, India and Tate. He is a keen cyclist, often being seen flying around the roads of the UAE in preparation for his latest escapades, taking on the five-day stage race in the Pyrenees followed by London to Paris.