Racha El Saadaoui Business Director

Racha El Saadaoui

Racha is in charge of FAB business with over 19 years experience in advertising and marketing. Her career, which began in the Middle East, has allowed her to gain valuable experience all over the world.

In London, she supported across 16 European markets before moving to Singapore to handle the MasterCard account in the APAC region. Following this, Racha took her expertise to the USA before finally moving back to the Middle East and joining MullenLowe in Dubai.

Her extensive experience covers a broad spectrum of industries including the finance sector, where she worked for clients including Bank Muscat, FAB and MasterCard, the FMCG sector on accounts such as Twix, Galaxy, Heineken and Coca-Cola, the telecom industry on accounts such as Nawras, the technology sector for clients such as Nokia, in media for Dubai One TV and in retail marketing for British American Tobacco.

Racha has led teams and clients all over the world with a core focus on strategy and integration while building efficiencies and resolving challenges to elevate the overall creative output. Racha cherishes the partnerships she has built with her clients.

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