Paul is one of just a few genuinely strategically-minded creative directors that have worked in and won awards across practically every marketing channel. He has held senior creative positions at McCann, JWT, AIS, Agency.com, and WCRS.

Over the last 20 years, he has built his fully integrated credentials working in top 5 agencies across Branding, Design, Direct, ATL, Integrated, and Digital. His unique cross-channel experience gives him the ability to deliver truly integrated solutions for any and every marketing challenge.

Paul writes regularly for IAB, Revolution, NMA, and Campaign and has had work published in The Guardian and The Wall Street Journal. He is also a keen public speaker and has talked on a variety of subjects for the IAB, IPA, D&AD, Lynx and more recently as a guest of Double Click in Cannes.

His approach and beliefs are simply: look after your brands and your brands will look after the health and the bottom line of your agency. Equally, you’re only as good as the people you hire, so surround yourself with incredibly talented and passionate individuals.

He likes to quote Lee Clow, who said, “There’s a real difference between being creative and being a creative – you can’t claim the latter without consistently proving the former.” Passion, he believes, will always trump talent – as talent without passion is nothing.

Ask him what sets him apart from other ECD’s, and he says: “I believe there’s a silent ‘C’ in Creative Director – the client’s ‘Commercial agenda/responsibility.’ Creativity is a tool to assist your client in making money. Forcing yourself to confront this constantly is the only way to be successful.

Find out more about The Caples Awards here.