Damayanti is an integrated marketing and business strategy leader. She has over 15 years of professional experience working with clients to develop creative modern marketing solutions and experiences that customers will care about and deliver business results.
She has a hybrid background that combines a unique mix of working at management consulting companies and creative agencies, giving her a competitive advantage of eliciting meaningful impact for clients on the full spectrum of projects cutting across disciplines and capabilities. Her diverse experience includes mapping out customer journeys, putting together marketing campaign plans and creative briefs, and developing social content and performance strategies advising on the target operating models, go-to-market roadmaps, and running experience design workshops.
Damayanti has had the opportunity to work with some of the best and top blue-chip clients in Europe, China, and the Middle East. Her industry experience includes both B2B (Royal Mail, Siemens, EDB, Aramco) and a diverse set of B2C industries, ranging from FMCG (Unilever, Nestle, P&G) to telecoms (Virgin Mobile KSA, Vodafone Qatar, BT), finance (Amex, Morgan Stanley, NCB,), retail (IKEA, KFC MENA), to travel (booking.com, Yas Island, DTCM, Accor, Expo Dubai), airlines (BA), and automotive (Lynk & Co, VW, Lexus).
She holds a BSc from the London School of Economics and an MBA from Kellogg School of Marketing.