News

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    We’re rather chuffed to have been selected as one of the Cresta GLOBAL TOP 50 creative...

    Thank you @crestaawards for the nomination!!

  • Posted on | LBB Online

    United Activation Emirates

    The grandest. The boldest. The most futuristic. Dubai is a city that’s not afraid of going big – which makes it unsurprising that it’s home to some of the wildest and most ambitious creative activations coming out of the advertising industry.  MullenLowe MENA is one of a cluster of agencies that’s been hitting it out…

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    Paul Banham Joins The Caples Awards Jury

    Paul is one of just a few genuinely strategically-minded creative directors that have worked in and won awards across practically every marketing channel. He has held senior creative positions at McCann, JWT, AIS, Agency.com, and WCRS. Over the last 20 years, he has built his fully integrated credentials working in top 5 agencies across Branding,…

  • Posted on | Communicate Online

    MullenLowe Raises Awareness On a Grave Issue

    With the spike in children playing online games during the pandemic, experts are warning that online predators are taking advantage of this situation to actively contact, target and coerce children online, especially on populary multiplayer games such as Fortnite and Minecraft. To raise awareness around the issue, Mobily eSports, in partnership with MullenLowe MENA, created…

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    Reshaping The Industry In MENA

    Covid-19 has had its impact on the industry like it did on every other industry. It was a sudden shock that forced everyone to have quick solutions to adapt to a new reality. Business closed their doors, revenues dropped significantly, and agencies had to coop with many challenges and uncertainties. We had two worlds before…

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    The Battle Between The Besuited And The Bejeaned

    Yes we sell sanitary protection, junk food, and thankfully, the mouthwash you need to remove the taste of it. The ideas with which we try to help the besuited (business types) shift container loads of the stuff, are, in-truth rather precious little sparks of grey-matter to us mere bejeaned (creative types). Now, we’ll happily admit…

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    The Wolf On My Back

    I am sure you all know the fairytale about the big bad wolf? Well with my story there will never ever be a happy ending. I know a wolf, currently he is living in the woods and has been for over 17 years, but I know full well he is going to come back to…

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    1916. Now

    The idea of floating around on a hoverboard as Michael J Fox did in 1982 in Back to the Future was something, we could never have imagined 38 years ago. Today now that science fiction on our screens has become a reality, we see Lexus today selling hoverboards to the general public. We sometimes have…

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    The World’s Tallest Donation Box Wins Gold

    “Gold News” “Becon of Hope Shines again” The World’s Tallest Donation Box Wins 6 Awards at CRESTA. 1 Gold, 2 Silver and 3 Bronze.

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    MullenLowe Strengthens Dubai Office

    Agency hires five new employees across creative and strategy Following Paul Banham’s recent appointment as Regional Executive Creative Director, Creative Agency, MullenLowe has welcomed five new team members to its Dubai office after a raft of new business wins. This month, Eduardo Branco and Hagall Muniz joined the agency as Creative Directors. The multiple award-winning…

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    City Centre Street View Fashion Show features in Top 10 Digital/Social Campaigns of 2019

    City Centre Malls Curated the world’s first street-side fashion show available to watch on Google Street View. Shot at Shindagha Corniche, close to City Centre Al Shindagha, the activation used models from among the public.

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    City Centre “Earth Hour” features in the Top 20 Film Campaigns of 2019

    Majid Al Futtaim Shopping Malls encourage residents to go beyond Earth Hour and adopt a sustainable lifestyle all year