Skydive Dubai’s birthday was quite literally taken to new heights with a fame-driving stunt that was noticed by millions.
Most outdoor communications are billboards. Ours was a thirty-foot-tall blow-up cake, lifted to 600 feet by 43 helium balloons. Placed above the Skydive Dubai drop zone, it could be seen by everyone in JBR and the west side of the Palm. If you want to stand out and create a very public message that Skydive Dubai offers adrenaline-fuelled activities, this is how you do it. The cake provided a platform for a death-defying BASE jump to celebrate Skydive Dubai's 13th birthday.