Saif Belhasa Holding

100 Meters Blind

Authorities in the UAE have recorded over 27 thousand distracted driving violations in the first half of 2021. And with speed limits reaching well over 120 km/h, motorists using their phones while driving sustain lifelong injuries or lose their lives altogether.

The problem is quite prominent among teens, with many driving carelessly, unbothered by the consequences. We were tasked with creating a communication piece that portrays the dangers of using mobile phones while driving to Belhasa Driving Center (BDC) students and the general public.

Credits:

Lead agency: MullenLowe MENA Chief Executive Officer: Mounir Harfouche Managing Director: Matthew Butterworth Film Director: Mo Younes Concept & Art Direction: Paul Banham, Michael Habib Concept & Copywriter: Karim Zein Producer (Freelance): Glory Fayad Motion Graphics, Editing & Sound Designer: Zahid Gill Videographer: Rahul Menon Production Assistant: Mounir Mohammed

Awards won

1

Including:

1x Mad Stars (1 Crystal)