UAE Government Media Office

Double Moon

The UAE sent a probe to Mars, and the Government wanted to ensure that everybody was watching its arrival.

Using super-realistic sky mapping projection technology, we projected two exact replicas of the Mars moons onto the sky to make UAE residents feel like they were in space. Within a few hours, videos had taken the internet by storm and the media started to cover the ‘phenomenon’. After the buzz built up, we made a government announcement revealing the truth and invited everyone to join our live stream and watch the UAE arrive on the Red Planet.

Credits:

Lead agency: MullenLowe MENA Executive Creative Director: Paul Banham Creative Directors: Eduardo Castello Branco, Hagall Muniz Senior Art Director: Fabio Koriyama Producer: Martina Niranjini Copywriter: Rodrigo Rocha Videographer: Aaliya Bekova Video Editors / Motion Graphics Designer / VFX / SFX: Marcio Rodrigues, Zahid Gill Account Managers: Khaled Kanoon, Omar Ariss Group Account Director: Rami Ghanem PR agency: Government of UAE Media Office

Awards won

33

Including:

7x Dubai Lynx (1 Grand Prix, 1 Gold, 4 Silver & 1 Bronze) 2x Clio’s (2 Bronze) 2x New York Festival (2 Silver) 1x Cannes Lions (1 Silver) 1x The One Club (1 Bronze)