This campaign included a high-tech stunt that personally delivered invitations to unsuspecting people, providing them with an amazing experience on-site, on the internet, and through broadcast media coverage.
We created a disruptive and innovative customer journey to get people talking about the Museum of the Future. We had them experience something they had never experienced before—a personal invitation—delivered to them—literally from the future.
Lead agency: MullenLowe MENA Executive Creative Director / Copywriter: Paul Banham Creative Director / Copywriter: Marcus Koskinen Art Director: Maher Al Halabi Motion Graphic Designer: Zahid Gill Regional Marketing & Business Director: Khaled Farid Account Manager: Khaled Kanoon Executive Director of Marketing & Communications (UAE Government Media Office): Khaled AlShehhi Senior Social Media Manager (UAE Government Media Office): Latifa Al Marzooqi Social Media Specialist (UAE Government Media Office): Ghaya Albanny PR agency: Markettiers Dubai Media agency: Markettiers Dubai
Including:
1x New York Festivals AME (1 Silver)
