Aurora50

Fixing the bAIs

Artificial Intelligence (AI) has the potential to revolutionise our world, but it's not always intelligent when it comes to gender representation. Ask AI to picture professions like mechanical engineers, F1 drivers, mathematicians, or CEOs, and it will show images of men.

This bias needs to be broken, and we are using AI to fix AI. The goal is to teach AI to recognise that women can be doctors, astronauts, and CEOs just as much as men can be dancers, nurses, or teachers. We aim to not only fix AI's bias but also break the gender barriers in professions and promote inclusivity.

Credits:

Lead Agency: MullenLowe MENA CEO: Mounir Harfouche Creative Directors: Matthew Butterworth, Prerna Mehra AI Artists: Dan Zecchinelli, Belen Arregui, Manahil Azeem, Daniyal Lotia Associate Creative Director, AI Artist: Dan Zecchinelli Senior Copywriter, AI Artist: Belén Arregui Senior VFX & Motion Graphic Artist: Pravesh Kumar Pan Designer, AI Artist: Manahil Azeem Designer: Rahul Rajeev 3D & AI Artist: Daniyal Lotia Motion Graphic Designer: Zahid Gill Programmer: Jontae Greene Co-Founder & Director - Bluamoeba: Dennis Lopez Web developer - Bluamoeba: Hammad

Awards won

23

Including:

2x Dubai Lynx (1 Gold & 1 Bronze) 2x The One Show (2 Merits) 1x Epica (1 Bronze) 1x Clio’s (1 Bronze) 1x WARC Effectiveness (1 Silver) 1x New York Advertising (1 Bronze)