The Mohammed Bin Rashid Al Maktoum Global Initiatives, which is part of its One Billion Meals Initiative, transformed thousands of UAE citizens into philanthropists.
In Dubai, on 16th April, a unique number plate bearing the number AA8 on it was sold for AED 35 Million. Four days later, a plate with the number 2 sold for AED 23.3 million in Abu Dhabi. More than 560 special plates were actioned off for good causes as part of ‘The Most Noble Number Charity Action’, raising an incredible AED 164 million ($43.8 million). Which made it the world’s largest plate auction for a humanitarian cause. The auction was part of a wider campaign for UAE’s One Billion Meals Initiative, which ran during Ramadan this year, aiming to provide food aid for the world’s underprivileged and undernourished.