Mobily

ProtectSet

Over 74% of parents are worried about their child’s online safety, and 75% are also worried about their child's online privacy.

We created a headset that protects young gamers from predators by making them sound older. Using cutting-edge, voice-modifying technology, the product helps stave off child abusers acting on gaming platforms and raise awareness about the issue worldwide.

Credits:

Lead agency: MullenLowe MENA

Awards won

17

Including:

3x Dubai Lynx (1 Gold, 1 Silver & 1 Bronze) 3x New York Festivals (1 Gold, 1 Silver & 1 Bronze) 3x Clio’s (3 Silver) 1x Campaign Tech (1 Winner)