To generate awareness around the new collection, we recreated a fashion show to display and showcase the new Autumn Winter ‘19 collection to be visible for the public by publishing it on Google Street View. For one day, we organised a ‘street’ fashion show event that was shot with 360 cameras to capture the experience, and we uploaded the content on Google Street View platform, replacing the real content of the platform.
We selected one of the main communities and traditional neighbourhoods in the city of Dubai, and created a street fashion show to showcase our new Autumn Winter collection. We shot the event with 360 cameras to capture the experience and uploaded the content to Google Street View. An event that was meant to be for a few people, now was available in the busiest streets of the world, Google Streets. The event was spread organically through City Centre's social accounts and through PR. The digital experience was set up at the same time of the campaign and is still online on Google Maps.