The World’s Tallest Donation Box was launched as part of the ‘10 million meals’ campaign, which aims to provide 1.2 million meals by illuminating the facade of Burj Khalifa with a staggering 1.2 million lights in a dazzling display of social solidarity and cohesion.
The initiative enabled institutions, companies and the general public to purchase lights for as little as AED 10 each to provide vital food aid to those directly or indirectly affected by the COVID-19 outbreak across the country. The initiative shined a light of hope, bringing much-needed relief to communities hardest hit by the global crisis, fostering a sense of safety and stability. For every light purchased, a meal was provided for someone in need because it only takes a little to light up someone’s day.